Week-long global gourmet food parade and a whole lot
more

HONG KONG, Aug 12, 2021 – (ACN Newswire) – The
HKTDC Food Expo, HKTDC Hong Kong International Wine &
Spirits Fair (Special Edition), HKTDC Hong Kong
International Tea Fair, HKTDC Home Delights Expo and HKTDC
Beauty & Wellness Expo, hosted by the Hong Kong Trade
Development Council (HKTDC), opened today at the Hong Kong
Convention and Exhibition Centre (HKCEC). The five public
fairs have assembled 900 exhibitors from Hong Kong and
beyond to showcase a global selection of delicacies and
lifestyle products. About 85% of the exhibitors said they
are making available at least one consumption voucher
payment method to provide a smoother shopping experience for
visitors.

In addition to the five public fairs, the
International Conference of the Modernization of Chinese
Medicine and Health Products (ICMCM), jointly organised by
the HKTDC and the Modernized Chinese Medicine International
Association, runs at the HKCEC on 12 and 13
August.

Officiating at this morning’s opening ceremony
for the fairs was Guest of Honour Edward Yau, Secretary of
Commerce and Economic Development of the Hong Kong Special
Administrative Region (HKSAR). Margaret Fong, HKTDC
Executive Director, said: “Given the current travel
restrictions, we are grateful to see group and individual
exhibitors from outside Hong Kong showcasing products
through their local representatives, including those from
Mainland China, Cambodia, Finland, Indonesia, Japan, Korea,
Norway, the Philippines, Poland, Thailand and Vietnam. Their
presence underlines Hong Kong’s strength as the ideal
trading platform through which food suppliers from around
the world can expand their business networks. We are most
delighted to welcome 900 exhibitors who are showing their
support for these events.”

On-site hygiene measures to
ensure safe shopping experience

The well-being and
safety of exhibitors and visitors is the top priority at the
exhibitions. Various measures have been put in place to
protect people against the pandemic, including requiring
everyone entering and staying in the fairground to wear a
mask; not allowing eating, drinking and sample tasting in
the fairground; setting up temperature-screening stations;
providing hand sanitiser at multiple locations around the
venue; and stepping up the cleaning and disinfection of
exhibitors’ booths and the venue itself. Physical ticket
sales for the August exhibitions are not available at the
fairground to avoid the use of cash and minimise contact.
Visitors can pay with their Octopus cards at the entrance
toll booths to gain entry. To spread the flow of visitors
and encourage the public to visit the exhibitions during
non-peak hours, the HKTDC has introduced morning and night
admission tickets at special prices.

Updates on the
visitor flow and crowd control measures at the HKCEC will be
provided on the event website for the consideration of those
wishing to visit the fairs. For more details, please visit
hkfoodexpo.hktdc.com/tc

Food
Expo (12-16 Aug): wide selection of delicacies and culinary
masterclasses

The 31st Food Expo comprises the Gourmet
Zone and the Public Hall. The Public Hall, which opens
throughout the five-day fair, showcases a global selection
of food items including Japanese salted half boiled egg
marinated in sea salt from Okinawa (booth: 1B-D02);
Malaysian bak kut teh from Klang Back Street King Seng
(booth: 1B-C21); radish pickles with three times more
Chinese parsley, deep fried garlic, sakura shrimp and dried
chillies (booth: 1C-B34) and low-calorie cauliflower rice
(booth: 1E-E21). The Premium Food Zone in the Public Hall
features food items offered by more than 20 renowned brands,
including Tai Pan’s brand-new vegan snowy mooncakes, Maxims’
“Minions Collection” mooncakes, as well as other products
from Nissin, Chui Lau Heung, WH Group, Chewy, Kee Wah, Wing
Wah, Super Star Group, Tao Ti and more. New joiners in 2021
include Sau Tao and Chen Yun Pao Chuan.

The
much-anticipated Gourmet Zone is open to the public for four
consecutive days (12 to 15 August) and features five
thematic zones, namely Asian Cuisine, Western Delicacy,
Sweet Delight, Green Palate and Coffee Avenue. Speciality
food items are featured in each zone, including tender aged
sashimi with rich umami taste (booth: 3C-B17); lemon ginger
kombucha that is both healthy and delicious (booth: 3C-E08);
decaffeinated sparkling coffee tea brewed from Bolivian
Cascara (booth: 3C-F24); Japanese Kohakuiro plum wine that
uses 100% Japanese plums soaked in distilled brandy (booth:
3C-A02); and Daitouryou premium white peach from Yamanashi,
Japan with 13.5 degrees of sweetness (booth:
3C-F07).

Activity highlights at the Food Expo
include:

– Culinary masterclasses on “Less Salt and
Sugar” recipes to encourage urbanites to develop healthy
eating habits (13 August)

– Cooking demonstrations
performed by eight celebrity chefs, including Ricky Cheung,
Executive Chef of The Food Story; Kitty Siu, Executive Chef
of Kitty’s Kitchen; Will Leung, Executive Chef of 1111;
Sandy Keung, founder and Executive Chef of Good BBQ; and Ng
Kong-kiu, founder and Chef of Ju Xing Home (12 to 15
August)

– Local Fresh 123 at which the Fish Marketing
Organization and Vegetables Marketing Organization will
introduce fresh ingredients from local fisheries and farms
(13 August)

– A series of seminars covering topics
such as Dark Magic in Microwave Cooking (13 August),
Plant-based Meat Development in Hong Kong (13 August),
EatSmart Restaurant Star+ (12 August), Diet Therapy (14 and
15 August) and Foodwise (13 August)

– The Beef-and-egg
King Prize Presentation Ceremony, highlighting what goes
into making one of the most popular choices served at Hong
Kong-style cafes, the beef and egg sandwich (13
August)

– Hosted by Jacky Chan, Chef’s Dialogue
invites three renowned Hong Kong chefs to share their tips
on cooking, eating and ingredient selection (14
August)

Wine & Spirits Fair (Special Edition)
(12-16 Aug): expert sharing, huge range of drinks

A
new addition to the August fairs, the Hong Kong
International Wine & Spirits Fair (Special Edition)
introduces a broad range of old and new world wines, such as
Luna di Luna prosecco (booth: 3D-A01) and wine from the East
Helan Mountain Area of Ningxia, Mainland China (booth:
3C-G14). Popular craft beers include Hokkaido Brewing Melon
Ale (booth: 3D-A31); MiMi Beer Ruby Roselle Gose (booth:
3C-G13) and Lion Rock Signature, a beer with a silky foam
and a refreshing complex fruity taste (booth: 3C-G12).
Japanese sake and spirits lovers will enjoy Pure Rice
Daiginjo Dairi Special Limited, a masterpiece sake by
Fujinishiki brewed with Omachi rice and low-flow water from
Mount Fuji, with a specially designed bottle in the shape of
the sacred mountain (booth: 3C-G08), Japanese whisky with a
unique yuzu and myrtle flavour (booth: 3C-G20) and other
interesting brews.

Wine lovers should not miss the
series of activities covering the outlook for natural wines
(13 August); sake basics delivered by the Hong Kong General
Chamber of Wine & Spirits (13 August); a chit-chat on
wine and food pairing with TV host Cecilia Wong (14 August);
criteria for selecting high-quality wines from different
production regions by Anty Fung, an MWM Wine School
recognised instructor (14 August); spirit recommendations by
the Hong Kong Wine and Spirits Association (15 August), and
more.

International Tea Fair (12-16 Aug): selected
teas and teaware, inspirational events

The 12th Hong
Kong International Tea Fair showcases a variety of
high-quality specialty teas, including Rooibos Tea from
South Africa (booth: 3D-A12), fully hand-processed
Tieguanyin Coal Fired Tea (booth: 3D-A20), 2002 Yiwu Song
Ping Hao Lao Shu Tea Block (booth: 3D-A16), premium blended
Da Hong Pao and Aged Old Growth Shui Xian from Wuyi Mountain
(booth: 3D-B13), Matcha Divine Cloud (booth: 3D-A08A) and
other selected teas. Delicate teaware is also featured at
the fair, such as NIKKO – FLOWER DANCE designed by Japanese
artist Shinpei Naito (booth: 3D-A08), Nambu Iron Kettle from
Japan (booth: 3D-A02) and a Famille-Rose tea bowl with an
intricate image of a woman teaching her child in the garden
(booth: 3D-A10). Activities include an introduction to
Japanese tea leaves (13 August), Tea for the Soul (14
August), The Mystery of Tea Therapy (15 August) and a milk
tea workshop hosted by KamCha (15 August).

Home
Delights Expo (12-16 Aug): one-stop shop for home tech and
household products

The Home Delights Expo returns for
its seventh edition, running for five consecutive days. The
Avenue of Delights gathers multiple lifestyle brands, such
as Towngas, ZWILLING J.A. Henckels, Tiger and German Pool,
offering various kinds of home appliances, kitchenware,
tableware and household items. Featured products include
sterilisation items such as a car air purifier that employs
NASA-developed technology (booth: 3F-D20) and an intelligent
disinfection diffuser using ultrasonic technology (booth:
3G-E07).

In addition, the fair features Hong Kong’s
first-ever Smart (IoT) Anti-scorch Gas Built-in Hob (booth:
3F-E02), which can be linked to a mobile application that
ensures hassle-free monitoring and supports remote emergency
shut-off; and a foldable universal cooker that can be used
as an electric oven, a hot pot, a stir-fryer, a grill pan or
a barbeque grill (booth: 3F-A16), offering a creative
solution for those who love cooking but have limited space
at home. Other attractions include a showcase of home design
solutions from the Hong Kong Furniture and Decoration Trade
Association, while Sharon Lam, Founder of Home Therapy, will
deliver a talk on decluttering under the pandemic (12
August).

Beauty & Wellness Expo (12-16 Aug):
discover the formula for improved wellbeing

The fifth
Beauty & Wellness Expo welcomes the Federation of Beauty
Industry (H.K.), Hong Kong Hair & Beauty Merchants
Association, International Beauty & Health General Union
and The Cosmetic & Perfumery Association of Hong Kong to
present a variety of health- and beauty-related products at
their pavilions. Popular products include a bedding and
mattress spray with an anti-dust mite function and blended
Indian Neem and eucalyptus essential oils (booth: 3E-D06);
an energy-balancing therapy machine that incorporates big
data into body analysis and health advice (booth: 3E-A12);
and a professional plasma skin purification treatment that
employs thermal plasma condensation technology to purify
skin, enhance absorption and accelerate skin regeneration
(booth: 3D-C01).

Mask-induced skin problems have
become of increasing concern since the pandemic began.
Beauty & Health Columnist Yoko Tsang will share tips on
treating mask-related skin problems (15 August). On the same
day, the Hong Kong China Federation of Bodybuilding &
Fitness will stage an event to introduce the Hong Kong
Bodybuilding & Fitness Invitation
Championship.

ICMCM (12 to 13 August): convergence of
healthcare insights

Jointly organised by the HKTDC and
the Modernized Chinese Medicine International Association,
the International Conference of the Modernization of Chinese
Medicine and Health Products (ICMCM) runs on 12 and 13
August. The conference this year is themed “Integrative
Medicine for Prevention and Treatment of COVID-19 and
Related Disorders: Clinical Studies and Product
Development”, presenting invaluable Chinese medicine
insights to industry practitioners. The speaker line-up
features professors from Yale University in the United
States and experts from the Netherlands, Malaysia, Mainland
China and Hong Kong. Running in a hybrid format, physical
and online sessions will be offered to facilitate the
exchange of ideas among participants. Registered Chinese
medicine practitioners in Hong Kong are eligible for the CME
application.

More opportunities to spend consumption
vouchers plus daily lucky draw

The HKTDC has invited
Octopus and WeChat Pay to provide exhibitors with exclusive
discounts to encourage them to use the payment platforms,
which in turn will give visitors more opportunities to spend
their recently received consumption vouchers under the HKSAR
Government’s Consumption Voucher Scheme. Besides, the
“Buy-more-win-more Lucky Draw” will be held every day during
the exhibition period with prizes including five-star hotel
accommodation packages, restaurant vouchers, luxury food
items, skincare kits and health products. Spending HK$200 or
more with a single receipt gives visitors one entry into the
lucky draw – the more you spend, the greater your chance of
winning.

The HKTDC has launched the August Happy Buy
website for the five exhibitions, allowing the public to
keep up to date with the latest shopping news and various
flash sales, including a HK$1 Super Star Seafood Feast,
bottled Hong Kong-style milk tea and Musang King durian
snowy mooncakes. E-coupons can be downloaded in advance to
enjoy all the special offers at the exhibitions. For more
details, please visit the August Happy Buy website
at

https://ecoupon.hktdc.com/food

In
addition, a vaccination incentive campaign is running during
the fairs to give out 30,000 free admissions to citizens who
have been vaccinated (that is, having received at least one
dose of a COVID-19 vaccine). Members of the public can enter
the venue for free on weekday mornings (12, 13 and 16 August
before 12 noon) by presenting their COVID-19 vaccination
record. Free admission will be given on a
first-come-first-served basis while the quota lasts. Many
exhibitors are also participating in providing discounts and
gifts for people who have been vaccinated. For details,
please visit the August Happy Buy
website.

Websites:

– HKTDC Food Expo:

https://hkfoodexpo.hktdc.com


HKTDC Hong Kong International Wine & Spirits Fair
(Special Edition):

https://hkwinefairaugust2021.hktdc.com


HKTDC Hong Kong International Tea Fair:

https://hkteafair.hktdc.com


HKTDC Home Delights Expo:

https://homedelights.hktdc.com


HKTDC Beauty & Wellness Expo:

https://hkbeautyexpo.hktdc.com


The International Conference of the Modernization of Chinese
Medicine and Health Products (ICMCM):

https://icmcm.hktdc.com


August Happy Buy website:

https://ecoupon.hktdc.com/food/

About
HKTDC

The Hong Kong Trade Development Council (HKTDC)
is a statutory body established in 1966 to promote, assist
and develop Hong Kong’s trade. With 50 offices globally,
including 13 in Mainland China, the HKTDC promotes Hong Kong
as a two-way global investment and business hub. The HKTDC
organises international exhibitions, conferences and
business missions to create business opportunities for
companies, particularly small and medium-sized enterprises
(SMEs), in the mainland and international markets. The HKTDC
also provides up-to-date market insights and product
information via trade publications, research reports and
digital news channels. For more information, please visit:
www.hktdc.com/aboutus.
Follow us on Twitter @hktdc and
LinkedIn

© Scoop Media

 



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